Cookies Policy
Last updated: July 2026 · Version 1.0
1. Introduction
This Cookies Policy explains how Go 2 Glory Ltd ("WhyAML", "we", "us") uses cookies and similar technologies on the WhyAML website at whyaml.com. It sits alongside our Privacy Policy, which describes how we handle personal data more generally.
We use cookies sparingly. The site sets only two strictly necessary cookies of its own. Analytics and advertising cookies are optional and are not set until you accept them through the cookie banner.
2. What cookies are
A cookie is a small text file that a website places on your device so it can recognise your browser, remember your choices, and understand how the site is used. Similar technologies - such as local storage and tracking pixels - do comparable things, and where this policy refers to cookies it includes those technologies.
Cookies are either first-party (set by whyaml.com) or third-party (set by another organisation, such as Google or Microsoft). They are also either session cookies, deleted when you close your browser, or persistent cookies, which remain for a set period or until you delete them.
3. How we use cookies
Under the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR, cookies that are strictly necessary to provide the site do not require consent. Everything else - analytics and advertising - requires your consent before it is set.
Consent by design. Non-essential cookies are denied by default. When you first visit, our cookie banner lets you accept or reject analytics and advertising cookies, and nothing in those categories runs until you accept. You can change your choice at any time (see section 7).
4. Strictly necessary cookies
Always onThese are required for the site to work and route you correctly. They set no advertising profile and are never shared. Because they are strictly necessary, they are not subject to consent.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
defined_segment | WhyAML (first-party) | Remembers which audience variant of the site you are viewing (estate agent, tax accountant, or default) so links route you to the right page. No personal data. | Session |
whyaml_consent | WhyAML (first-party) | Records your response to the cookie banner - your yes/no choices and a timestamp - so you are not asked on every visit. | 12 months |
5. Analytics cookies
Only with your consentAnalytics cookies help us understand how visitors use the site - which pages are read, where people arrive from, and where they run into friction - so we can improve it. We use Google Analytics 4 and Microsoft Clarity. These cookies are set only if you accept analytics in the cookie banner.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors so we can measure how the site is used. | 2 years |
_ga_JX5V0M756H | Google Analytics | Persists session state for our GA4 property. | 2 years |
_clck | Microsoft Clarity | Stores a Clarity user identifier and preferences for how the site is analysed. | 1 year |
_clsk | Microsoft Clarity | Connects multiple page views into a single session for analysis. | 1 day |
As part of these services, Google and Microsoft may set additional cookies on their own domains. For more detail see the Google and Microsoft Clarity cookie information.
6. Advertising cookies
Only with your consentAdvertising cookies let us measure how well our advertising works - for example, whether a visit followed an ad - so we can reach the right audience and spend less doing it. We use Google Ads. These cookies are set only if you accept advertising in the cookie banner.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Stores information about ad clicks so we can measure the effectiveness of our advertising (conversion linking). | 90 days |
Where a conversion is measured, Google may set related cookies (for example _gcl_aw or _gac) for the same purpose and for a similar period.
7. Managing your cookies
You are in control of the optional cookies at all times:
- Cookie preferences. Open your here, or use the link in the footer, to accept or reject analytics and advertising cookies. Your choice takes effect immediately and is remembered for 12 months.
- Browser settings. Most browsers let you view, block, or delete cookies through their settings. Blocking the strictly necessary cookies may stop parts of the site from working as intended.
- Clearing cookies. Deleting cookies through your browser removes your saved preferences, so you may be asked to make your choices again on your next visit.
8. Cookies and your personal data
Cookies on this website are used for routing, remembering your consent, analytics, and advertising measurement only. No identity data used in a WhyAML verification passes through a cookie. The WhyAML platform does not collect identity documents, biometrics, or financial credentials, and none of that information is stored in, or read from, a cookie. How verification data is handled is set out in our Privacy Policy.
9. Changes to this policy
We may update this Cookies Policy from time to time - for example, if the cookies we use change, or if the law changes. When we make a material change, we will update the version number and date at the top of this page. We encourage you to review it periodically.
10. Contact
For any question about this Cookies Policy, contact us at [email protected] or use the contact form.
If you are not satisfied with our response, you may complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Questions about how we use cookies?
[email protected]