Website Terms of Use

1. Who we are

This website is operated by Go 2 Glory Ltd, a company incorporated in England and Wales ("Go 2 Glory", "WhyAML", "we", "us", "our"). Our registered office is at 167-169 Great Portland Street, London, UK, W1W 5PF. Our company number is 15720361.

We provide the WhyAML identity verification platform to regulated businesses and the individuals they serve. The website describes what we do, how it works, and how to get started.

For any questions about these terms, contact us via our contact page or at [email protected].

2. The hierarchy of agreements

WhyAML has four separate agreements, each governing a different relationship. This website sits at the base of that structure.

3. Using this website

What you may do

You may visit, read, and use the WhyAML website for lawful purposes. You may share links to pages on this website. You may print or download content for your own personal or professional reference.

What you may not do

You must not:

• 3.1Use this website for any unlawful purpose or in any way that violates applicable law or regulation;
• 3.2Attempt to gain unauthorised access to any part of the website, its servers, or any system or database connected to it;
• 3.3Transmit any unsolicited commercial communications, spam, or malicious code through the website;
• 3.4Scrape, harvest, or systematically extract data or content from the website by automated means;
• 3.5Reproduce, republish, or redistribute any content from this website for commercial purposes without our prior written consent;
• 3.6Impersonate Go 2 Glory Ltd, WhyAML, or any of our staff, representatives, or partners; or
• 3.7Use the website in any way that could damage, disable, overburden, or impair it or interfere with other users' access to it.

4. Intellectual property

Our proprietary rights

All content on this website - including but not limited to text, design, graphics, layout, and code - is the property of Go 2 Glory Ltd or is used by us under licence. All rights are reserved.

The following names, marks, and terms are proprietary to Go 2 Glory Ltd and may not be used without our prior written consent:

• WhyAML - the platform name and brand
• G-RADE - the confidence scoring engine
• Go 2 Glory - the company trading name
• G-SSO - the platform wallet connectivity engine
• "Institutional-grade at SaaS prices" - the platform tagline
• Any other names, marks, or terms introduced on this website as the business grows

The WhyAML verification methodology - including the G-RADE confidence accumulation engine, the three-proof-level architecture, the DKIM implementation, and the on-chain Compliance Token structure - is the subject of patent applications filed with the European Patent Office, the United States Patent Office, and under the Patent Cooperation Treaty. Nothing on this website grants any licence to use, copy, or replicate the methodology.

Your content

If you submit any content to us through this website - including through a contact form, feedback mechanism, or enquiry - you grant us a non-exclusive, royalty-free licence to use that content to respond to your enquiry and improve our services. We will not publish your content without your consent.

5. Contact form and your data

What we collect through the website

When you submit an enquiry or contact form on this website, we collect the information you provide - typically your name, email address, business name, and the content of your message.

How we use your contact data

We use the information you submit through the contact form to:

• respond to your enquiry;
• follow up on matters you have raised with us; and
• where you have given explicit consent, send you updates about WhyAML services and developments.

How long we keep it

We keep contact form data for as long as is necessary to respond to and resolve your enquiry, and for a reasonable period thereafter in case of follow-up. We do not retain contact data indefinitely. If you would like your data deleted, email us at [email protected] and we will action your request promptly.

Your rights over your contact data

Under UK data protection law you have the right to access, correct, or delete the personal data we hold about you from website contact submissions. You also have the right to complain to the Information Commissioner's Office (ICO) if you believe we have handled your data unlawfully. For full details of how we process your data, see our Privacy Policy.

6. Cookies

This website uses cookies - small text files placed on your device - to support functionality, to understand how visitors use the site, and to measure the effectiveness of our advertising. Non-essential cookies (analytics and advertising) are denied by default and are not set until you accept them through the cookie banner.

• Essential cookies - necessary for the website to function and to remember your cookie choices. These cannot be disabled.
• Analytics cookies - used to understand how visitors interact with the site (Google Analytics, Microsoft Clarity). Set only with your consent.
• Advertising cookies - used to measure the effectiveness of our advertising (Google Ads). Set only with your consent.

You can control cookies through your browser at any time, and you can change your choices whenever you like. Our full Cookies Policy lists every cookie we use - who sets it, what it does, and how long it lasts.

7. Disclaimer - what this website is and is not

General information only

The content on this website is provided for general information and marketing purposes only. It describes what the WhyAML platform does and how it works. It does not constitute legal advice, regulatory guidance, or a representation that the platform will meet any particular business's compliance requirements.

Not legal or regulatory advice

Nothing on this website should be relied upon as legal advice. Your obligations under the Money Laundering Regulations 2017 (as amended) are your own and depend on the specific facts of your business. If you are unsure about your AML compliance obligations, you should seek advice from a qualified legal adviser or your professional regulatory body.

No warranty on website availability

We aim to keep this website available at all times but we do not guarantee uninterrupted access. We may update, suspend, or withdraw content at any time without notice. We are not liable for any loss or inconvenience caused by the website being unavailable.

Third party links

This website may contain links to third party websites. These links are provided for your convenience only. We do not endorse, control, or accept responsibility for the content of any third party website. Visiting a third party site is at your own risk and subject to that site's own terms.

8. Limitation of liability for website use

• 8.1Go 2 Glory Ltd accepts no liability for any loss or damage arising from your use of, or inability to use, this website or any content on it.
• 8.2Go 2 Glory Ltd accepts no liability for any reliance you place on the content of this website in making any business, legal, or regulatory decision.
• 8.3Go 2 Glory Ltd accepts no liability for loss or damage caused by viruses, malicious code, or other harmful material that may infect your device as a result of using this website or downloading content from it. We take reasonable steps to ensure the website is free from such material but cannot guarantee this absolutely.
• 8.4Nothing in these Terms limits or excludes liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.

9. Regulatory change and platform updates

WhyAML operates in a regulated environment. The platform, its methodology, and all associated terms and documentation may be updated at any time to reflect:

• changes to the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017 (as amended);
• new or updated guidance from HMRC, the FCA, the SRA, or any other relevant regulatory body;
• developments in the Certified Digital Verification Service (DVS) framework under the HMT/DSIT Joint Guidance;
• changes to UK data protection law, including the Data (Use and Access) Act 2025;
• court decisions or regulatory determinations that affect the legal basis or evidential standard of the WhyAML methodology;
• technical improvements to the platform, including updates to the G-RADE engine, proof level architecture, or Compliance Token structure; or
• any other development in applicable law or regulatory practice.

We will maintain a version history of all terms documents. If you need to know which version of any agreement was in force on a specific date, contact us at [email protected].

10. Changes to these website terms

We may update these Website Terms at any time. The current version is always published on this page with the version number and date. We recommend checking this page periodically.

Continued use of the website after updated terms are published constitutes your acceptance of the updated terms. If you do not accept the updated terms, please stop using the website.

11. Governing law and jurisdiction

• 11.1These Website Terms are governed by the law of England and Wales.
• 11.2Any dispute arising from your use of this website that cannot be resolved by agreement shall be subject to the non-exclusive jurisdiction of the courts of England and Wales.
• 11.3If you are based in Scotland or Northern Ireland, your statutory rights under Scots law or Northern Irish law are unaffected by these terms.

12. Buying WhyAML

• 12.1This website describes the WhyAML platform and how to get started. The information and any prices shown on this website are provided for general information and are an invitation to treat, not a contractual offer.
• 12.2Sign-up and payment for the WhyAML Practice Portal take place on the WhyAML portal, not on this website. A binding contract for the Practice Portal is formed only when you complete onboarding and accept the Client Terms of Service; the commercial terms - fees, payment, and subscription - are set out in the Client Terms of Service and the applicable Order.
• 12.3Access to WhyAML Enterprise Checkout and the Enterprise API is arranged separately, through execution of an Order Form under the Enterprise Agreement. A binding contract for the Enterprise Service is formed on execution of that Order Form, not through this website; the commercial terms - including the Setup Fee, Verification Fee, and Transaction Fee - are set out in the Enterprise Agreement and the applicable Order Form.
• 12.4The WhyAML platform is provided to regulated businesses and Operators (a business-to-business service) and is not offered to consumers. Because purchases are made by businesses for business purposes, the cancellation rights that apply to consumer contracts do not apply.
• 12.5Any prices shown on this website are indicative, exclusive of VAT unless stated, and may change. The fees that apply to you are those set out in the Client Terms of Service and the applicable Order, or the Enterprise Agreement and the applicable Order Form, as relevant.

13. Suspension and termination of access

• 13.1We may suspend or withdraw your access to this website, in whole or in part, at any time and without notice, including where we reasonably believe you have breached these Website Terms.
• 13.2Suspension or withdrawal of website access does not affect any accrued rights, or the terms that govern your use of the platform (the Client Terms of Service, the Enterprise Agreement, or the End User Terms of Service).

14. Indemnity

• 14.1You agree to indemnify Go 2 Glory Ltd against any loss, damage, cost, or expense (including reasonable legal fees) arising from your breach of these Website Terms or your misuse of this website.

15. General

• 15.1If any provision of these Website Terms is found to be invalid or unenforceable, the remaining provisions continue in full force.
• 15.2These Website Terms, together with the documents referred to in them, are the entire agreement between you and Go 2 Glory Ltd in relation to your use of this website.
• 15.3A failure or delay by Go 2 Glory Ltd in exercising any right under these Website Terms is not a waiver of that right.
• 15.4You may not assign or transfer your rights under these Website Terms. Go 2 Glory Ltd may assign or transfer its rights and obligations to another entity.
• 15.5A person who is not a party to these Website Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of their provisions.
• 15.6Go 2 Glory Ltd is not liable for any failure or delay in performance caused by events beyond its reasonable control.
• 15.7Any notice under these Website Terms may be given by the contact routes published on this website; we will contact you using the details you provide to us.